The mission of the African American Theater Consortium (AATC), a fictional organization, is to create a conversation about contemporary racial identity, using the performing arts as a means for social change.
Their brand identity is inspired by African textile patterns and uses contemporary colors and an upbeat tone to convey the relevance of their mission and the excitement of theater.
View the motion graphic on Vimeo.
View the brand story booklet on Issuu.
AIGA Louisville The Show student award (2016)